Packaging is incredibly important for a business for a variety of reasons. Here are some of the most significant: 1. Protecting the...

For the past several months I’ve really been intrigued by the idea of the single-product business model. While going through some client...

Fashion Companies that Serve as Both Wholesalers and Retailers: Pros and Cons During the pandemic, we saw A LOT of social media fashion...

At the agency, we're always telling clients to spend a considerable amount of their efforts growing their instagram audience because for...

When you consider all the money we spend on hair, nails, skincare, makeup etc, it's easy to understand why we say that that being girl...

Layaway plans got a facelift, and I must say that I kind of like this new face better than the first one lol. With the old layaway...

Black friday tends to be one of the most anticipated "buying" events of the year, both for business owners and customers. Still, having...

PPC ads are an excellent way for cosmetic dermatologists to reach potential clients online. They can include information about your...

I know when you're starting out its very simple to rely on the single image ads because well, they're super easy to execute. You just...

When you're first planning on starting an e-commerce business it's logical to think that you should put the bulk of your cash into...

If you're aware of what a customer avatar is and you've already spent time figuring out who "she " is for your business, then you can...

I've vacillated in my head about whether I should write this article because I know that many of you are used to using the TRAFFIC ad...

David Ogilvy was the founder of one of the largest international advertising agencies in the world and he is widely regarded as the...

Back in January I wrote a long post about some of the upcoming changes/challenges to social media advertising as I saw them, and I...

Everyone seems to want to just focus on ads and marketing, but often times I find that the website itself isn’t setup for sales! What...

I would argue that the most FUNDAMENTAL rule of advertising is that YOU MUST CONSISTENTLY bring NEW EYEBALLS to your site or your...

The rule of 3 is an old principle that says that things that come in threes are naturally more satisfying, engaging, and more likely to...

Last weekend I crashed due to I think physical exhaustion lol, but while I was recouping, I watched a video on marketing strategies that...

A couple of weeks ago, I posted about the "godfather" of marketing (David Ogilvy) and 7 of his core philosophies in marketing/branding!...

What's one way to stand out from the competition?? Become a niche brand! By definition, a niche brand is one that has a higher level of...