GUY AND DARREN
Style and Elegance Meet Function for Kids
Our work for Guy and Darren – brand identity, e-commerce website, photography and product packaging – is inspired by one of their founding premises: to create and curate functional, yet timeless and stylish, clothing for children. Wardrobe pieces that are reminiscent of a bygone era when clothing for little people was equally as stunning and elegant as that of their parents.
![image-4[1].png](https://static.wixstatic.com/media/36a958_681fa89b3c794d77b75bcce92837a702~mv2.png/v1/fill/w_367,h_378,al_c,q_85,enc_auto/image-4%5B1%5D.png)
![image[1].png](https://static.wixstatic.com/media/36a958_f5357559c22f4fdf833d6ef0e14f57ed~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/36a958_f5357559c22f4fdf833d6ef0e14f57ed~mv2.png)
OBJECTIVE
Transform a children’s novelty brand into an elegant and polished curated clothing brand
When we began our work for Guy and Darren in 2021, the company’s owners had decided to make a dramatic change in the direction and branding of their company. Having started out as a simple, yet fun, children’s novelty brand that was selling graphic tees, onesies, canvases, and blankets, the decision was made to move the brand into more of a refined direction…similar to established brands like Ralph Lauren, JACADI, and Janie and Jack. Through our in-depth strategy process, we delved into the owner’s values, business goals, company vision and strategy, styles, fabrics, and retail opportunities. From this process, we got a clear understanding of what makes Guy and Darren stand out within the children’s clothing niche, and where Guy and Darren’s opportunities lies in the children’s wardrobe marketplace.
![image-11[1].webp](https://static.wixstatic.com/media/b009f8_22a7b4c9641b458f9ac34abee4b976b3~mv2.png/v1/fill/w_500,h_379,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/b009f8_22a7b4c9641b458f9ac34abee4b976b3~mv2.png)
APPROACH
Guy and Darren is children’s clothing, but elevated.
Every clothing piece offered by Guy and Darren is obsessively designed and/or curated with meticulous attention to detail. So, too, was every aspect of Click Ad Agency’s work for this brand. Our photography, package design, website design, and logo, all reflect the core characteristics of the brand: polished, sophisticated, stylish, and youthfully fresh. All of our branding and messaging for Guy and Darren speaks to a parent who believes that dressing well is a form of good manners.
![image-3[1].png](https://static.wixstatic.com/media/36a958_b9f5bfea87e74033b674998b283ee6b3~mv2.png/v1/fill/w_398,h_410,al_c,lg_1,q_85,enc_auto/image-3%5B1%5D.png)
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![image-4[1].png](https://static.wixstatic.com/media/36a958_681fa89b3c794d77b75bcce92837a702~mv2.png/v1/fill/w_322,h_332,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/image-4%5B1%5D.png)
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![image-8[1].png](https://static.wixstatic.com/media/36a958_3723865622ac47048e0fda70541c43cf~mv2.png/v1/fill/w_343,h_229,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/image-8%5B1%5D.png)
![image-9[1].png](https://static.wixstatic.com/media/36a958_0dad8901580c40d5a324d6ebb40a147e~mv2.png/v1/crop/x_159,y_0,w_905,h_813/fill/w_309,h_278,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/image-9%5B1%5D.png)
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POSITIONING
Elegant and functional children’s clothing.
Guy and Darren is a brand that’s dedicated to selling wardrobe pieces that are comfortable for children, while simultaneously offering them style and function; the clothes don’t just look beautiful, they also make dressing and being a kid very practical for parents. The motto for Guy and Darren speaks to the brand’s core DNA and is interwoven in all of the work we do for them.
![image-6[1].png](https://static.wixstatic.com/media/36a958_cd6debdaa84a4d149cac703400afc92c~mv2.png/v1/fill/w_980,h_653,al_c,q_90,usm_0.66_1.00_0.01,enc_auto/36a958_cd6debdaa84a4d149cac703400afc92c~mv2.png)
