Is Product Packaging Really That Important?
Packaging is incredibly important for a business for a variety of reasons. Here are some of the most significant: 1. Protecting the...
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BLOGS
Edwina Walker
SPANX You Very Much: Making Millions from 1 Product
For the past several months I’ve really been intrigued by the idea of the single-product business model. While going through some client...
Edwina Walker
SHE-IN YOUR BUSINESS, GIRL!
Fashion Companies that Serve as Both Wholesalers and Retailers: Pros and Cons During the pandemic, we saw A LOT of social media fashion...
Edwina Walker
FINALLY--YOU CAN TARGET YOUR IG FOLLOWERS!
At the agency, we're always telling clients to spend a considerable amount of their efforts growing their instagram audience because for...
Edwina Walker
GIRL PROBLEMS: THE PINK TAX
When you consider all the money we spend on hair, nails, skincare, makeup etc, it's easy to understand why we say that that being girl...
Edwina Walker
LAYAWAY---BUT UPGRADED
Layaway plans got a facelift, and I must say that I kind of like this new face better than the first one lol. With the old layaway...
John Galante
7 Things You're Doing Wrong for Your BLACK FRIDAY Sales
Black friday tends to be one of the most anticipated "buying" events of the year, both for business owners and customers. Still, having...
Funmilayo Labulo
Importance of Running PPC (pay per click) as a Cosmetic Dermatologist
PPC ads are an excellent way for cosmetic dermatologists to reach potential clients online. They can include information about your...
Edwina Walker
WHY YOU SHOULD DIVERSIFY YOUR AD MEDIUMS AND STYLES!
I know when you're starting out its very simple to rely on the single image ads because well, they're super easy to execute. You just...
Edwina Walker
MESSAGE: Marketing your product is more important than your product itself!
When you're first planning on starting an e-commerce business it's logical to think that you should put the bulk of your cash into...
Edwina Walker
PLEASE DO THIS FIRST!!
If you're aware of what a customer avatar is and you've already spent time figuring out who "she " is for your business, then you can...
Edwina Walker
TRAFFIC OR CONVERSION ADS-WHICH IS BETTER ???
I've vacillated in my head about whether I should write this article because I know that many of you are used to using the TRAFFIC ad...
Edwina Walker
GODFATHER OF ADVERTISING
David Ogilvy was the founder of one of the largest international advertising agencies in the world and he is widely regarded as the...
Edwina Walker
WOULD YOU CLICK ON YOUR OWN AD??
Back in January I wrote a long post about some of the upcoming changes/challenges to social media advertising as I saw them, and I...
Edwina Walker
Is Your Website Properly Set Up for Sales??
Everyone seems to want to just focus on ads and marketing, but often times I find that the website itself isn’t setup for sales! What...
Edwina Walker
BIG BOX RETAILERS TO TEST FOR FEMALE E-COM!
I would argue that the most FUNDAMENTAL rule of advertising is that YOU MUST CONSISTENTLY bring NEW EYEBALLS to your site or your...
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